You have a network of experts or peers who are all willing to write just one chapter.
You are the leader of a business and are seeking an intriguing and original next marketing project!
You're hosting a conference and want to add value by having each presenter write a chapter highlighting aspects of their presentation!
You network regularly with peers and experts in the same or complementary career field or industry. Consider those like-minded experts with whom you have a good relationship and how you could unite to produce an amazing book based on each of your strengths! The power of collaboration. >>Think of what kind of first impression it would have on potential customers!<<
You have an incredible team that's highly skilled, and you're proud of them! What would happen if your company released a "get to know us" book in which each member of your core team authored a chapter? >>Consider the impression that might have on existing and potential clients! Imagine the referrals.<<
Conferences often include multiple speakers. Think beyond the keynote and into those breakout rooms! Now, imagine the value-add to attendees and speakers when they can read the key points of some or all of the speakers' presentations. Imagine the additional revenue this book could bring if you sold it to attendees. Now, take yourself into the future and explore and think about next year's prospective attendees having read the past year's conference highlights. >>Think of how participant registrations change.<<
Members of a professional association work in or share an interest in a certain career field or industry. Members frequently meet to discuss impending news in their industry or hold networking events for other members. Envision those like-minded professionals with whom you have a strong rapport and how, together, you could create an incredible book based on each of your strengths! >>Consider the kind of impact it would have on future clients. Think about the speaking engagements that could happen.<<
We will discuss your goal for your book and specifics around the book's hook, ideal reader, chapter topics, and who the co-authors will be. Generally speaking, we have one author per chapter, author bios, photos, resources, etc. — and author interviews to retrieve even more profound, richer content.
Starting the Journey: