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Achieve top-of-mind positioning
How will you achieve or preserve that “top-of-mind” positioning with your best prospects?
I want to offer you a powerful brand-building solution!
– the multi-authored book project!
You may be thinking, “Anthology?” — not quite.
My multi-authored book approach is richer than an analogy. Anthologies typically have authors submit a chapter—then plunk. That’s it. My multi-authored book approach goes deeper into the layers of the book theme and each chapter focuses to ensure the reader gets a greater perspective of your team member's experience as the expert—at a much more genuine, profound level. I’ll share how I do this with you when you connect with me.
So, why a multi-authored book to build your brand?
First of all, it’s easy! It's easy when you have someone with my experience guiding and coaching your professionals along the way! Since nonfiction and brand building are my specialties, I am here to help with every step.
WRITING A BOOK: A VALUABLE INVESTMENT FOR YOUR BUSINESS
Demonstrate Your Authority & Attract Potential Clients
Establish or showcase expertise: Writing a book can help show you and your business as experts in your field. By sharing your knowledge and experience through a book, you can demonstrate your authority and credibility to potential customers and clients.
Generate leads: Offering a free chapter or e-book version of your book can be a great way to generate leads and attract potential clients to your business. By including calls to action in your book, such as invitations to sign up for your email list or visit your website, you can generate leads and potentially convert readers into customers or clients.
Secure Consulting Opportunities & Reach New Audiences
Create new revenue streams: Selling your book can provide an additional revenue stream for your business. You can also use your book to promote your business's other products or services. You may also be able to secure speaking engagements or consulting opportunities as a result of your book.
Build brand awareness: A book can help raise awareness of your business and increase brand recognition. By promoting your book through social media, events, and other marketing channels, you can reach new audiences and generate interest in your business.
Stand Out in a Crowded Market & Articulate Your Value Proposition
Differentiate your business: A book can help set your business apart from competitors by providing a unique perspective or approach. This can be particularly valuable in crowded markets where it can be challenging to stand out.
Clarify your message: Writing a book requires clarifying your message and ideas. This can help you better articulate your business's value proposition and core message.
Overall, writing a book can be a valuable investment for your business, helping to establish your expertise, increase brand awareness, and generate new revenue streams.
Writing just one chapter can be . . .
Whether we're working on your "themed book" or you're writing "one chapter for impact," I provide chapter writing guidelines and coach each chapter author, then take care of the editing and publishing. Voila! You, your experts, or peers—instant published authors!
Imagine what that will mean for your group of experts, peers, or colleagues!
And, as I like to say: “Yesterday’s business card is today’s published book,” giving authors immediate credibility and establishing them as experts in their fields. Just imagine how your level of credibility will shift when you are a published author.
Your book becomes a “magical door opener” with business families needing your expertise. When you say “yes” to this idea, I wonder if you can imagine your clients saying “yes” to you!
A book can potentially earn additional income from new clients, speaking engagements, and contract or consulting jobs, along with these benefits: 1) It establishes expertise. 2) It sets you apart. 3) It can open doors. 4) It can bring new business. 5) It is a great marketing tool.
Application Process – The application process starts with completing and submitting an application and then attending an interview via Zoom. After that conversation, if deemed suitable, detailed documents about your specific multi-authored book project will be created and we can start the journey!
a cakewalk!
Yes! That's right. It's not nearly as challenging as, say, writing an entire book, especially if you have guidance and coaching. And that's exactly what I enjoy doing!
I provide support and encouragement, helping you to stay focused and motivated. I help you avoid procrastination and stay on track.
Overall, working with me can help you stay on track, improve your writing skills, and ensure you successfully complete your chapter and become a published author!
CHAMPIONING AUTHORS: YOUR VOICE MATTERS
1:1 Championing to Get Your Voice Published!
My role is championing you as an author so that you finish writing your book and achieve success as a published voice.
There are three programs to help you along the your author journey in positive ways.
(1) Resuscitation, Resilience, and Realization, is a 7-session, 3-month program to allow for time to process and absorb what you learn but we will move along as slowly or quickly as it is right or you!
(2) You as Published Author: Standalone Electives offers more business-focused topics, coaching you to excel in whichever area you need me to champion.
(3) The 3-Month Unlock Author Genius Group Coaching Experience meets online weekly to guide you in understanding what is holding you back and how to change it.
